Within intercultural and marketing studies, we have had to come to the reality that differing nations have different ethics, morals, traditions, the way they work, how they approach uncertainty, proxemics, amongst many other things. As a university, we need to understand these barriers and accommodate for the difference in another individuals culture.
Research has been great in mass media studies and intercultural relations. Having students that know different languages can help expand the research of how other media outlets outside the United States handle a crisis or an event that the US covers. That breaks down cultural variables and limitation. This is important and those are only a few reasons of why diversity has expanded and why we need to accommodate. The more we learn from other cultures, the more we can expand knowledge and reduce uncertainty in the classroom and within the faculty that teaches the students
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